The United States of Pumpkin Spice
Life, Liberty, and the Pursuit of Spice
Happy Pumpkin Spice Season, formerly known as fall.
It’s so hard to stay on top of everything these days.
But, one thing is for certain: Pumpkin Spice Season keeps getting longer and… better!
You see, the United States was founded partly on the demand for spice.
The spice trade was one of the factors that led to Christopher Columbus’s discovery of the New World.
Without old spice, we couldn’t enjoy new spice.
As for Pumpkin Pie Spice, it became famous in the 1930s and has been uniting America every fall since — no matter your political views.
From east to west, north to south,
whether there’s a heat wave or a cold front,
it’s an American tradition,
just like “where there is a will there’s a way.”
After all, American ends in “I can.”
And, yes, we can add Pumpkin Spice to everything and we do.
It’s not just for Pumpkin Spice Lattes (PSL) anymore.
Pumpkin Spice is around an $800 million industry.
From pet food to pie, Pumpkin Spice reminds us of our roots.
Sure, it’s a seasonal, money-making opportunity, just like everything these days.
Some people don’t like that or spice. I get it.
But we can’t deny Pumpkin Spice is an American tradition.
Truly, I wouldn’t mind having Pumpkin Spice all year round.
So let’s raise our PSLs today to the United States of Pumpkin Spice!
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